Seeing is Believing: The Impact of an Aerial Shot on Property Marketing

April 25, 2024 in Blog, Drone, Photography, Real Estate, Uncategorized, Virtual Tours

Seeing is Believing: The Impact of an Aerial Shot on Property Marketing

Imagine the power of marketing a property that not only draws potential customers in but also gives them an incredible high-altitude outlook of their future investment. Tune in to the world of the perfect aerial shot in property marketing, a juggernaut that’s taking the real estate industry by storm. With the advent of drone technology and 360-degree virtual tours, companies like Momentum 360 are changing the way we perceive and market properties. Let’s explore this further.

Aerial shots not only add a ‘wow’ factor to your property listing, they dramatically change the perceived value of a property. The impact of an aerial shot on property marketing is substantial. They’re not just eye-catching – they’ve reformed the category by expanding perspectives, enticing customer engagement, and creating an immersive experience that traditional photography simply cannot match. Whether you’re a seasoned property investor or a first-time home buyer, services like Momentum 360 can upgrade your property marketing to a level you’ve never imagined before.

Aerial Shot Momentum 360

The Transformative Power of Aerial Photography in Property Marketing

Differentiating your property from the multitude is more essential than ever. For this reason, property marketing firms like Momentum 360, have embraced the evolutionary capability of the ideal aerial shot, exposing properties in a unique, eye-catching manner. The resulting impact of an aerial shot on property marketing is tremendous.

With an eagle’s view ability, aerial photography provides an inclusive perspective and a wholesome understanding of a property and its accompanying environment. This feature proves pivotal in illustrating the actual layout and size of large properties, a feat traditional ground-level images can’t achieve. These high-angle shots also provide an unrivaled view of surrounding areas, giving potential buyers a unique insight into nearby features like parks, bodies of water, or proximity to city centers. Aerial imagery also spotlights elements such as sprawling landscapes, nearby amenities, or stunning architectural designs that ground-level photography may miss. Understandably, marketers continually harnesses this offering to emphasize property’s picturesque surroundings and space, generating more attraction from potential buyers.

The incorporation of aerial shots in property marketing enhances the potential for achieving faster sales at improved values. When properties are displayed in a more interesting way, they garner more engagement and intrigue in the market. This increased attention eventually translates to increased competition among potential buyers, leading to quicker sales, better prices, or even both. Our team, realizing this advantage, consistently applies this visual dynamic to its real estate marketing strategy.

Given its cost-effectiveness versus the high return on investment, it’s easy to see why aerial photography is becoming a popular tool in real estate marketing. Through this technique, you can eliminate the need for pricey exterior staging, instead capturing a property’s essence more naturally and attractively from an elevated vantage point.

Aerial Shot Momentum 360

The professional real estate photography and virtual tour company links its client’s needs with drone technology firms such as DJI, Autel Robotics, Skydio, Yuneec, and Parrot to obtain high-quality shots from angles that normal cameras would find impossible to take.

Aerial photography also helps your listing incorporate innovative elements such as interactive real estate floor plans into their marketing strategy. By providing a complete overview of the property, aerial shots inspire creation of interactive floor plans, a visual storytelling tool that helps potential buyers visualize and understand spaces better – an edge in the visually dominant real estate industry. Ignoring this technology could render your property listing ordinary in an industry where exclusivity sells.

Climbing Higher: The Rise of Aerial Photography in Modern Property Marketing

The merging of aerial images in property marketing can enrich potential buyers’ understanding of a property beyond what traditional ground-based photos can offer. Those taking the lead in this industry have fully embraced this technology, leveraging it to give properties that extra edge. With a drone-assisted aerial shot, you offer a comprehensive, all-inclusive view of the property and its surroundings – a perspective that truly sells.

The promising future of real estate aerial photography is characterized by even more refined technology. Collaborative efforts between aerial imaging companies and 3D mapping services, such as DroneDeploy and Matterport, are transforming property marketing.

More than just a passing trend, this technique is here to stay. As innovators continue to develop and refine their service offerings, we can expect to see the continual growth and evolution of aerial property marketing. In the words of Henry Ford, “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Society is heading towards a more advanced, aerodynamic property marketing perspective, and companies like Momentum 360 are ready to take on this change.

Benefits of Integrating Aerial Shots into Your Property Marketing Strategy

The dawn of drone technology in photography has provided us with new and affordable solutions in property marketing. Low-altitude aerial photography is now within the reach of real estate agents, vastly improving the quality and variety of marketing materials available to showcase their listings.

One of the leading companies in this sector is Momentum 360. Renowned for our superbly-crafted aerial shots, our high-angle perspective drones can achieve not only special features of a property, but also presents a view of its scale and the surrounding area.

Aerial Shot Philadelphia

But aren’t just talking about simple still images. We also specializes in producing high-definition aerial videos that can make a property stand out even more. By carefully orchestrating the drone’s flight path and camera angle, they can highlight each property’s unique aesthetic and layout in a dynamic and engaging way.

Momentum 360‘s precise use of drone technology for aerial photography doesn’t just make the property stand out prominently among other listings; it also creates a better understanding of the property for potential buyers.

Additionally, we compare the value offered by other notable brands in the industry, such as PhotoUp, BoxBrownie, Floorplanner, and Virtuance. While each of these offers unique features, Momentum 360 has consistently carved out a space as a leader in the realm of aerial photography for real estate, with a combination of cutting-edge technology, professional service, creative vision, and a keen understanding of property marketing. Whether you’re selling a residential property, commercial space, or even a large estate, turn to Momentum 360 to truly give your listing the aerial advantage.

Sky-High Potential: How the Aerial Shot Gives the Edge in Property Marketing

With an eagle-eye’s perspective, aerial photography revolutionizes the trajectory of property marketing. A powerful marketing tool, aerial photography deployed by brands like Momentum 360 offers property sellers a competitive edge.

Therefore, how does aerial photography distinguish your property listings? For one, aerial shots capture an exclusive, high-angle overview of the property. This perspective is simply unachievable from a land-based approach. By providing a bird’s-eye view, potential buyers can recognize the layout, size, and proximity to surrounding features of the property. This is vital information that goes a long way towards grasping the overall appeal of the property.

Philadelphia Aerial Shot

Secondly, properties listed with aerial photos get more attention. In an industry where first impressions carry significant weight, aerial photography stand out like a beacon. With captivating aerial imagery, property listings attract more potential buyers, boosting the property’s visibility and the seller’s chances of securing a satisfactory deal.

With aerial shots, property marketing acquires a new dimension. As technology and trends evolve, so must the property marketing strategies. Aerial photography stands as a prerequisite for the modern realtor, aspiring to offer panoramic views of a property and woo potential buyers effectively. As you venture into property marketing, recognizing the impact of aerial photography can make the crucial difference in standing out amongst competitors. The sky is the limit, and the view from the top is always better.

Exploring the Environmental Impact of the Aerial Shot in Real Estate Marketing

Surely, you’ve seen a sky-high perspective of a property on the listings and immediately found yourself captivated. That’s the magic of aerial photography. Offering unparalleled views and perspectives, such images can be the deciding factor for potential buyers, who find themselves more attracted to the posting and more inclined to enquire about it. While the use of aerial photography in real estate marketing has been widely discussed for its ability to show off properties well, its environmental impact remains a relatively unexplored angle. The drones used to capture aerial shots consume energy and produce emissions, although on a smaller scale compared to traditional aerial photography methods involving helicopters or planes. However, as the demand for aerial photography in real estate continues to rise, it’s essential to consider the environmental footprint associated with this practice.

Philadelphia Momentum 360

One aspect to examine is the energy consumption of drones and the charging infrastructure required to keep them in operating condition. While drones themselves are relatively energy-efficient, the process of charging them often relies on electricity generated from fossil fuels, contributing to carbon emissions. Additionally, the manufacturing and disposal of drone batteries and components can generate environmental waste if not managed properly.

The frequent use of drones for aerial photography may lead to disturbances in local ecosystems, particularly in areas with sensitive wildlife habitats or protected landscapes. The noise and presence of drones could disrupt wildlife behavior and nesting patterns, potentially causing long-term harm to biodiversity.

Another consideration is the visual impact of aerial photography on the landscape itself. While aerial shots can showcase properties in stunning detail, they may also alter the perception of natural landscapes, particularly in areas prized for their scenic beauty. The use of aerial photography in real estate marketing could contribute to the commercialization of natural landscapes, leading to concerns about overdevelopment and loss of wilderness areas.

Addressing these environmental concerns requires a balanced approach that considers the benefits of aerial photography in real estate marketing while mitigating its negative impacts. This could involve adopting sustainable practices such as optimizing drone flight paths to minimize disturbance to wildlife, investing in renewable energy sources for charging drones, and implementing responsible waste management practices for drone components.

Democratizing the Beauty of the Aerial Shot: Empowering Property Sellers of All Sizes

The advancement of aerial photography in property marketing is a striking example of how innovation drives change in the real estate industry. With the creation of the latest drone technology and sophisticated imaging software, the scope for capturing that elusive property selling aerial shot has expanded incredibly. From panoramas of large landscapes to close-up views of architectural designs, aerial photography offers a range of perspectives that can completely switch up the presentation of properties to potential buyers.

Additionally, the accessibility of aerial photography has leveled the playing field in real estate marketing, empowering property sellers of all sizes to take hold of its benefits. Aerial shots are no longer exclusive to high-budget listings or commercial properties. Today, even individual homeowners and small-scale real estate agents can leverage the power of aerial photography to showcase their properties effectively. This democratization has made aerial photography not just a luxury but a necessity in the modern property marketing toolkit, allowing properties of all sizes and types to compete more effectively in the market.

At the end of the day, aerial photography is transforming real estate marketing, offering sellers new ways to stand out and buyers exciting perspectives to explore. As we continue to harness its potential, we’re shaping a future where creativity and accessibility drive success in the real estate industry.

Crafting Compelling Social Media Content: Strategies for Engagement and Impact

November 28, 2023 in Social Media, Virtual Tours

There are lots of strategies, techniques, and approaches to social media management and marketing. They can help you target different groups of people based on your specific resources. But, none of them can work without proper social media content.

Social media content is the cornerstone of any like, share, or comment you see online. It can be anything from a simple text to a 4K video or even a 360 virtual tour. So, you definitely need a proper roadmap to get the most out of your content.

Besides offering you a reliable social media content plan, we’ll also show you how to find the best social media content service provider that fits your specific budget and goal. First, let’s talk about the plan.

A Step-by-Step Social Media Content Plan

Making a strategy for your social media content ahead of time can allow you to publish more efficiently and with less effort. A social media content strategy might begin with the following steps:

#1 Solid Research into Your Target Audience

Research is the first step in every effective procedure. More content is good, but it doesn’t give you the freedom to flood your social media with whatever makes you happy.

Finding out who you’re writing for and what they like reading is an important first step before you begin producing social media content.

Instagram and TikTok, for instance, are great for e-commerce organizations, whereas LinkedIn and Facebook are more suited to B2B companies.

You need to consider factors such as age, gender, geography, and income to see which platform and content type suits your target audience. This can also help you create a clear buyer persona.

#2 A Clear Goal

Setting objectives for your social media content is the next logical step after getting a feel for your industry’s current climate. Do you want more people to visit your blog? Expand your fan base? Turn social media into a revenue generator? Is it possible to have all of them at once?

Your goals for the content will dictate its style and tone. For example, an informative post is quite different from a marketing piece with a strong CTA.

#3 Monitor the Competitors

Look into your competition as much as you can to learn about their social media presence, including the platforms they dominate, the material they publish, their audience engagement, the frequency of their posts, the keywords, hashtags, followers, and views.

Pick five competitors who are more successful with their social media content. Studying the social media strategies of your rivals may teach you a lot, help you improve your own strategies, inspire you to create something genuinely unique, and even reveal new and interesting trends.

#4 Throw Around Some Ideas

No matter how big or small your social media team is, it’s always a good idea to jot down some ideas. Make sure that you write down all of the ideas you have in one spot. With so many ideas flying around, it can be quite easy to forget some of the best ones.

Don’t reject or overanalyze any idea on the spot. Each team member offers a different perspective on your social media content strategy, which may seem a little odd to you at first.

When you let people participate freely, you collect all that information into a mastermind, which can then be used to create winning social content.

#5 Set Up a Calendar

If you want to save time and effort when posting to social media, make a content calendar and prepare ahead. If you want to keep up with your daily social media postings, it can be helpful to use a platform that consolidates all of your scheduling needs into one. With these tools, you can monitor how well your posts are doing and examine various parts of your marketing plan to see where you can make real-time adjustments.

How to Get the Most Out of Your Social Media Content

After laying down the groundwork, you need to know how to create top-notch content. To do that, you should follow some best practices to make sure that your content can truly deliver what it’s supposed to. This is almost like a checklist that helps you avoid some costly, yet common, errors.

Focus on Videos

Have you ever stopped looking through social media to read a huge block of text? No matter how much you like the account it comes from, it’s unlikely. Even if you start to read, there’s a good chance that you’ll get bored and scroll past it halfway through the text.

People don’t like to figure out the message. They want you to tell them. A video is perfect for that because it allows you to combine pictures and sound into an engaging story for your brand.

Don’t Overlook User-Generated Content

Reusing user-generated content is the fastest way to come up with new posts for social media. User-generated content is great because it keeps people interested and makes people more aware of your brand.

This kind of material could be guest blogs, pictures, videos, reviews, or even comments. People who read the things you share can really relate to them.

That makes them more likely to interact with and share your material with other people. A study found that 73% of buyers trust a business more after reading good reviews. This is where reviews from real people can be very helpful.

Follow the Latest Social Media Content Trends

You want to share a lot of content on social media. First, though, you need to know which videos, images, and music tracks work and which don’t. You can look for graphic trends on Google and social media sites to find out. It’s also possible to check your social media data and details to see what has been working well for you in the past few months.

Use Instagram’s most-used hashtags. To find the best hashtags for your business, look at the ones used by your competitors and do a Google search. Use Google to look for current photo trends. To find out about these trends, you can look through top sites like Placeit.

To help you make changes to your next social media plan, look at the analytics on your different platforms to see which types of social media content performed better.

Social Media Content and Influencer Marketing

When it comes to making popular social media content, we can’t leave out content from influencers. Influencers are famous people on social media who have a lot of devoted followers. Brands work with these types of stars to make social media content.

Of course, not every influencer has a million followers. Some may have a smaller, but passionate, fan base that can significantly improve your marketing game.

To take advantage of this opportunity, there are a number of methods to team up with influential people. Asking the influencers to promote your company via their own content is one approach. Having an influencer get behind your brand might make it more relatable and boost your sales.

Use Virtual Tours to Elevate Your Social Media Content

Yes, using eye-catching videos and trendy music can do wonders for your social media page. But, there’s also a new form of social media content that most people are not aware of: Virtual 360 tours. These tours are immersive experiences for your followers to deeply connect with your message and see how it feels to use your products and services.

You can even use these tours for your brick-and-mortar stores or even warehouses so customers can get a sneak peek into your operation. It’s a great way to show your store vibe. Overall, to optimize your social media content, a virtual tour can do wonders because:

It’s Far More Engaging than a Simple Video

Visual contact is very important on social media, so it makes sense that virtual tours would be very useful on those platforms. Adding videos and pictures can quickly get people more interested, so adding virtual tours is sure to be a great way to make the most of this opportunity. Another tactic to increase interaction is to share your virtual tour at optimal times, such as late at night when social media users are most active.

You Can Easily Spread the Word

Virtual tours make it simple for clients to spread the word about what you provide, which in turn increases your customer base. Reviews and comments are a great way to spice up your virtual tour. New clients who aren’t sure what to anticipate may rest easy knowing they’re in excellent hands after reading reviews left by satisfied patrons.

Make sure to put a link to your social media platform in a virtual tour. You can do this in different ways. One way is to showcase your most recent tweets or give your audience the chance to follow you on social media by providing links to Facebook and Instagram. Never forget that referrals and word-of-mouth are priceless forms of advertising.

You Can Tell Your Story

Over the last several years, “brand storytelling” has exploded in popularity on social media platforms, and rightly so. According to studies, consumers who connect with a company’s story are 55% more willing to make a purchase.

Sharing your brand’s narrative on social media allows you to make it more relatable and engaging. Nike, Apple, and Uber are just a few brands that have shifted their social media marketing tactics to center on storytelling as a means to raise awareness and boost conversion.

You can do the exact same thing with virtual tours because they allow you to introduce your company, its history, and product lines, and even offer some behind-the-scenes stuff about your company operations.

How to Create the Perfect Virtual Tour

Making a good virtual tour could mean the difference between getting a lead and losing a possible customer. To make a video tour that will bring in leads, keep them interested, and turn them into customers, follow these tips:

Find a Proper Platform

There are a lot of sites for virtual tours, and each one has its own pros and cons. Pick the platform that works for you in terms of price and features. Also, make sure it’s easy for people to use the platform and navigate through the virtual environment.

Make Sure You Get Quality Picture

Use high-quality pictures that show the place accurately. There are both still pictures and panoramic views that go all the way around. Make sure the pictures are bright and clear, and don’t feature distracting elements.

You Want Interaction & Accuracy

Create a more engaging virtual tour by using interactive elements like floor plans, interactive walkthroughs, and highlights. People can learn more about your place and its features since the tour allows them to easily move around the place and get a better sense of its layout.

If you want an authentic representation of the space in the virtual tour, you need to pay close attention to detail. All of the furnishings, decorations, lighting, and shadows are important elements to consider.

The Tour Must Be Mobile-Friendly

More than 55% of people connect to the internet via their cell phones. This means that you cannot afford to develop a virtual tour that’s not responsive because you’ll lose a massive portion of your prospective customers.

This roadmap can help you make a virtual tour that attracts more leads, keeps their attention, and ultimately turns them into paying clients. If you want your virtual tours to be successful and provide users with the greatest experience possible, you need to constantly update them.

Bottom Line

So, now you know that “social media content” includes everything and everything made or shared on social media platforms. Advertising on social media platforms allows brands to connect with consumers on a more personal level than traditional ads.

Of course, this is only possible if you follow the right content plan and know how to leverage the power of virtual tours to gain a significant edge in the market. Luckily, we at Momentum Virtual Tours have helped many companies soar on social media with excellent, immersive content. We can do the same for you as well. Just get in touch with us.

How To Optimize CloudPano Tours

February 17, 2021 in Blog, Local SEO, Virtual Tours

How To Optimize CloudPano Tours

Hey everyone and welcome back to another blog here at Momentum 360. In this week’s blog, we’re going to be talking about CloudPano Tours and how to optimize them for your business. If you’ll remember, about a month ago we posted a blog titled “CloudPano Virtual Tour Review” in which we talked about CloudPano virtual tour software, its advantages over other software like Matterport, its pricing, and more.

In today’s post, we’re headed back to CloudPano software and talking about how to optimize it. Without further ado, let’s dive in!

What is CloudPano?

Additionally, the software is built for efficient smartphone usage. It also has an in-built motion sensor that responds to movements through phones. Likewise, it enables VR goggles for a more immersive experience. Users have full control over the privacy of their projects. They can set passwords to restrict access or share links with other people without the app. CloudPano also has a community page where users can share their tours to other users. Overall, users have full control over their projects from creation, creativity, and the privacy of their projects.

How to Optimize CloudPano Tours

1. Shoot and Upload Images

The first step in optimizing your CloudPano virtual tours is to shoot 360 panos, stitch them together, and upload them to your CloudPano account. On that same upload page, you have the ability to also rename and rearrange the order of the images so that it is easily organized and set up the way you want. Here, you can also put in contact information for the client so that all your information is in one space. Just like with other virtual tour software, CloudPano allows you to not only set an initial view of the property but also link the hotspots together which creates a full 3D walkthrough.

2. Add information

In CloudPano, there is a bunch of different types of information you can include in each hotspot. These include hyperlinks, short text, other images, long text, or even the HTML if you want to include something like a YouTube video. You also get to choose the icon that comes with it, which gives the user more choices in the design aspect of their tour.

3. Custom Logo

One of the things that set CloudPano far apart from its competition in virtual tour software is the ability to customize your tours to exactly the specifications you want. This includes being able to add a custom logo to the tour, setting a default hotspot style, changing the entire theme of the panos being displayed at the bottom, and much more. Also on the list of pros for CloudPano customers is the ability to create a custom whitelabel URL.

A whitelabel URL is a site that sells your products directly but under a different domain, brand, or company name. This is super important because it allows you to include your company’s name or your client’s name with their tour to make it easier for customers and increase the exposure. You can also make it as short and memorable as you want.

4. Enable a Lead Capture Form

To do this, all you need to do is upload a promotional image, a message for customers, and an email address to send leads to your client and CloudPano will send any possible leads to your clients. It is a great way to advertise on your tour and is super easy to track the traffic and clicks it brings you.

5. Navigation

The navigation in a virtual tour is the visual effect when clicking from one image to the next. CloudPano has a bunch of options including crossfade, radial, cells, distort, etc. There is also the option to change the navigation mode. The default setting for navigation mode is “initial view navigation” which ensures the viewer always looks at the same initial view of a screen no matter where they came from.

6. CloudPano Live

CloudPano Live is essentially the same as showing your client or customer a live demo of the product, however instead of doing it through an external software like Zoom or Microsoft Teams or whatever video conferencing platform, you can do it straight through CloudPano. The two options for this are “Party Room” and “One-on-one”. The former is 1-4 participants while the latter is just 1-2.

7. Create a Google Tour

Google has actually partnered with CloudPano to export the virtual tours created directly to Google Street View (GSV). As a company with a strong background in digital marketing and the necessity of local SEO, we can’t stress enough how important it is for your clients and your own business to have a virtual tour attached to their Google My Business profile. It is extremely cool that you can export directly to GSV through CloudPano and makes the process very easy.

All of these benefits and optimization tricks are available through CloudPano’s Pro features which is only $33 per month. Other software costs hundreds of dollars for fewer features, so we highly recommend that you consider making the switch to CloudPano and seeing what it can do for your virtual tour business.

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

For information about pricing, check out our pricing page here.

For a complete list of Momentum 360 Services, check out our website here.

Still not convinced? Check out our portfolio and see our work for yourself!

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Closing Out

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!

Momentum 360 Course

February 8, 2021 in Blog, Local SEO, Virtual Tours

Momentum 360 Course

Hey everyone and welcome back to another Momentum Monday! This week’s blog is going to be a little different than our usual posts. We’re excited to announce that later this year, Momentum 360 co-owner Sean Boyle is going to be releasing a course on how to create a 7-figure virtual tour business. There isn’t an official release date yet, but you can expect the course sometime in the spring of this year!

In today’s blog, we’re going to talk about some of the topics included in the course such as:

Legalities
Virtual Tour Software & Equipment
Services & Pricing
Marketing
Operations
Scaling

Of course, for the full picture, you’ll have to wait for the course to be released, but here’s a little preview of what’s coming!

Let’s get into it.

Legalities

An essential part of any successful business is making sure everything you do is above board for the protection of your business, employees, clients, and, of course, yourself. This section will go over business banking, invoicing and payroll, systems, and your business’s purpose and legacy.

The last part, purpose and legacy, is something you will want to decide right from the beginning as it will set the tone for your entire business model. What do you want to be known for? When someone says your name, what do you want them to associate it with?

Virtual Tour Software & Equipment

In this section, we’ll be talking about the various software and equipment you will want to familiarize yourself with before starting your virtual tour company. Some of the software included will be Matterport, CloudPano, MP Skin, and Metareal. We’ll also be going over the various virtual tour cameras and what photographers tend to prefer. There are a lot of options out there for both software and equipment so it’s important to pick one that works the best for your budget, experience, and comfort level.

Services and Pricing

Before you can start drawing in clients, you have to nail down your pricing system. There are a lot of ways to measure prices from time spent on a job to the square footage of the property you are scanning. Additionally, any other services you provide such as photography, aerial and drone photography, virtual staging, 3D rendering, etc., need their own pricing systems.

Marketing

One of the most important parts of building a successful business comes from how you market yourself. It isn’t enough to simply create your business and hope clients come to you, you need to be well-versed in digital marketing strategies. Some of the things we’ll be talking about in terms of marketing are your website, local SEO, email, advertising, social media, and digital content.

Between Momentum 360 owners Mac and Sean, we have 25+ years in digital marketing experience so you can trust that we know what we’re talking about in this area.

Operations

To run a successful business and ensure a smooth process for clients, you need to make sure things are running well within your team. This includes communication between employees, scheduling, and integrating different types of software to streamline your processes.

Some of the software that we use at Momentum 360 and will be talking about in this portion of the course are Slack, Callrail, Zapier, Calendly, and Google Calendar. Slack is an internal messaging system, Callrail does call tracking and forwarding, Zapier integrates software between web applications, and Calendly and Google Calendar are used to schedule and confirm appointments with photographers and demos for the sales team.

Scaling

Finally, scaling is a business means to encourage and support growth within your company. In this section of the course, we’ll be talking about the entrepreneurial myth, ethics codes, and how to systemize and expand. Consistency and dedication to doing your job well are essential pieces in creating a successful company and will guide you well in your business.

We’re really excited for this course to come out and hope you are, too! We’ll keep you updated on when the course will be available and how you can create your own 7-figure virtual tour business.

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

For information about pricing, check out our pricing page here.

For a complete list of Momentum 360 Services, check out our website here.

Still not convinced? Check out our portfolio and see our work for yourself!

We post our Momentum Monday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!

Augmented Reality Apps

February 1, 2021 in Blog

Augmented Reality Apps

Hey everyone and welcome back to another Momentum Monday! Here on the East coast we’re facing a huge Nor’easter with massive snowfall from Sunday all the way through to Tuesday. Because of it, so many of us are stuck inside until the snowplows get through the roads. If you’re stuck inside too, now could be the perfect time to check out some cool augmented reality apps on your phone!

Augmented Reality vs. Virtual Reality

You may be wondering to yourself, what is the difference between augmented and virtual reality technology. Well, that’s a great question. Simply put, augmented reality adds digital elements to a live view often by using the camera on a smartphone. Virtual reality, on the other hand, suggests a completely immersive virtual experience that shuts out the physical world. Virtual reality often requires a headset to work.

Check out our blog post “Best Virtual Reality Headsets” for more information and the different types of headsets and what they can do.

Check out our YouTube video “Virtual Reality vs Augmented Reality” for a more in-depth look at the differences between virtual and augmented reality.

Because augmented reality adds digital elements to the world through your camera, it is a popular tool for app developers. AR is especially popular in gaming because it brings a more realistic element to the gamers, but can also be useful in other forms of entertainment, shopping, and education. In today’s blog, we’re going to be taking a look at some of the most popular uses of augmented reality in apps. We’ll be looking at:

Snapchat
Pokemon GO
IKEA Place
Google Lens
SkyView

Let’s dive in!

Snapchat

For 10 years, Snapchat has been one of the top social media apps along with Facebook, Instagram, and Twitter. First gaining popularity for its disappearing messages, Snapchat enjoyed a renewed interest in its platform with the implementation of its “lenses,” which use augmented reality to allow users to do a variety of fun and entertaining things such as real-time transformations, filters, and special effects.

These lenses do anything from giving you dog ears and a slurping tongue to vomiting rainbows to petting a realistic-looking unicorn, and so much more. This AR filter technology has since been implemented by Instagram and Facebook, but Snapchat had the original features and continues to update them often.

Pokemon GO

In the summer of 2016, Pokemon GO exploded across the world as this travelling AR app was downloaded over 500 million times. The main point of the game was to walk around collecting various Pokemon from different locations and battling other users to keep control of your area. It was credited with popularizing location-based and AR technology, promoting physical activity, and helping local businesses grow due to increased foot traffic.

Following its release, Pokemon GO declined in popularity as the weather got colder but as of 2019 still boasted an impressive 147 monthly active users. For a lot of people, this game was their first foray into the world of AR gaming.

IKEA Place

IKEA Place is an app that is revolutionizing online home decoration. IKEA has experimented with AR previously in their catalog apps, but the IKEA Place app takes it a step further. In this app, users take a scan of their floorplan and then can use the tools to place various IKEA furniture products in their own home to visualize what it would look like. Users’ phones act as a viewfinder.

This app takes a look at the big picture by using your entire floorplan to see which products would look best in your home and where they fit. The easy drag-and-drop tool and different color capabilities take a lot of the pressure out of furniture buying.

Google Lens

Google Lens is a piece of software from Google that enhances your learning capabilities using just your camera. Instead of having to type in a search query, Google Lens uses your camera to identify any object you want and tell you what the text says, and even store important numbers. If the object is for sale online, it will also direct you to where you can purchase it.

While this technology is cool in its own rite, visual search can be a really important part of your SEO strategy and is something worth considering for your own business.

SkyView

Astronomy apps are a dime a dozen these days, but some of them are more immersive than others. SkyView, which is #4 on the iOS educational chart, brings stargazing to anyone. This app uses your smartphone’s camera to point out constellations, planets, satellites, and anything else that may be important in the night sky.

It works using location-based AR technology no matter the weather or where you are. Simply point your camera at the sky and see what’s going on in the solar system!

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

For information about pricing, check out our pricing page here.

For a complete list of Momentum 360 Services, check out our website here.

Still not convinced? Check out our portfolio and see our work for yourself!

CloudPano Virtual Tour Review

January 11, 2021 in Blog, Local SEO, Virtual Tours

CloudPano Virtual Tour Review

Hey Everyone, and welcome back to a new Momentum 360 Blog. This is our first post of 2021 and it’s a good one!

2020 was rough on all of us, but here at Momentum, we like to roll with the punches. Essentially, we take tough circumstances and let them motivate us to continue to improve. Along that same vein, in today’s blog, we will be reviewing CloudPano, the latest and greatest in 3D virtual tour technology

In today’s blog we are going to be talking about:

What is Cloud Pano?
Advantages
Pricing
Our Recommendation

So let’s get started!

What Is CloudPano?

CloudPano is a virtual tour software, used to create and publish 3D virtual tours. CloudPano makes the creation, hosting, and sharing of virtual tours extremely simple for those just starting out in the business of virtual tours or for users who are experienced and ready to streamline their services. CloudPano users can drag and drop uploaded photos, set and reorder viewing scenes, insert ambient music, and add hotspots. Additionally, the software is built for efficient smartphone usage. It also has an in-built motion sensor that responds to movements through phones. Likewise, it enables VR goggles for a more immersive experience. Users have full control over the privacy of their projects. They can set passwords to restrict access or share links with other people without the app. CloudPano also has a community page where users can share their tours to other users. Overall, users have full control over their projects from creation, creativity, and the privacy of their projects.

Nowadays, there are many different 3D virtual tour softwares available, and CloudPano is one of the easiest to use with considerable advantages to take your virtual tours to the next level. In the past, Momentum 360 has exclusively used Matterport but as we grow and adapt to today’s market, CloudPano shows substantial advantages.

Advantages of CloudPano

CloudPano was built to entice the everyday user. Other VR softwares are limited in their accessibility and usability, but CloudPano was created to produce professional images with ease.

The core features of CloudPano include:

Hotspot
Scene Navigation
Voiceover/Audio
Floorplans & Maps
Panoramas
Social Sharing
360-Site Stream

In addition, PropertyShark reviewed several 360 tour software companies. CloudPano was ranked third on their list and was praised for its unlimited tours and for the company’s commitment to the needs of ther customers.

Momentum 360 owner Sean Boyle has used CloudPano to create virtual tours and believes the advantages of CloudPano to be:

Unlimited space
1. CloudPano does not limit users to a certain amount of tours and does not charge users any extra for hosting.
Aerial and outside capability
1. Most virtual tour softwares are only usable in an indoor setting. In residential real estate especially, being able to provide images of the outdoor space as well as the indoor is a game-changer.
Compatibility with any camera
1. With Matterport, only certain cameras were compatible with their software. This limits photographers. However, with CloudPano, any camera with 360 capabilities are able to be uploaded to the CloudPano software to create a virtual tour.
Drone panoramic capability

Pricing

For all its’ usability, you would think that CloudPano is expensive. However, CloudPano is actually one of the cheapest 3D tour softwares currently on the market. The vast majority of virtual tour software platforms charge a monthly or annual rate. This is not the case with CloudPano. CloudPano begins charging users a one-time fee of $10 for their basic model. For their Pro features, the price increases to $33 per month.

This cost is a great value simply because at this price, users can generate an unlimited amount of tours. With software like Matterport, users are paying a lower monthly fee but are capped at how many tours and have to pay extra for anything past the limit.

Recommendation

Here at Momentum 360, we fully endorse the use of CloudPano technology. Not only is it software designed for the novice 3D photographer, but it is also incredibly useful and easily adaptable for those who have been in the virtual tour business for a long time.

We have been longtime users of Matterport, and while Matterport has a solid software base, we can fully recommend the use of CloudPano for its usability, price, and ease. Simply put, CloudPano makes virtual tours simple. We recommend CloudPano for seasoned virtual tour experts, but believe this software is easy for even beginners to understand.

Here at Momentum, we’re making the switch and are excited to see where it takes us.

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

For information about pricing, check out our pricing page here.

For a complete list of Momentum 360 Services, check out our website here.

Still not convinced? Check out our portfolio and see our work for yourself!

momentum virtual tours