1. Know Your Target Audience
Start with knowing the people around your area. What do they like? What are their needs? Once you’ve found out about it, then you can use it to design your marketing campaigns specifically for them.
2. Use Your Brand’s Power
The brand of your franchise is a big deal; it’s what brings people in. Utilize the brand’s logos, messages, and campaigns to your benefit, but make it local.
3. Make It Local
Take those big brand ideas and make them feel local—introduce the people behind your team, participate in local events, and offer locals the kind of specials that they will particularly appreciate. Show the community that your franchise is a part of it.
4. Be Easy to Find Online
What you really want is to be top-of-mind when people are looking for what you offer. So ensure you come out on top in local searches by having keywords that talk about your area, keeping your online listings updated, and encouraging happy customers to leave reviews.
5. Get Social
Set up a presence on social media for your franchise. Post about local happenings, special deals, and interact with your followers. Mix in content about your franchise with posts that are all about your local region.
6. Keep ‘Em Coming Back
Create lasting relationships with your customers by email of what they really wish to read, rewarding them with their loyalty, and always delivering good service.
7. Think Local Partnerships
Work with other businesses in your area to team up for events or promotions. Great way to get your franchise in front of more people.
Focus on what marketing methods are generating business. Utilize the tools to be aware of who’s visiting your website, how well your social media is being appreciated, and how well your promotions are performing. Just keep doing what works and tweak what’s not.
Bonus: Train Your Team Well
Listen and Adapt Your staff should understand not only what your franchise stands for, but also how to connect with its community. They’re the face of your business, after all Continuous feedback from your customers and your team. Use this information to get better and come up with fresh, unique methods of catering to their needs.
