How to Increase Local SEO in 2024

Introduction

Welcome back to another Momentum 360 weekly blog! In this one, we’ll go over how to increase Local SEO in 2024! So many business owners in 2024 simply don’t know the power of Local SEO, much less know how to actually improve it to get more leads.

In this blog, we’ll go over exactly how to get more leads, so you and your business can thrive this year. Remember, if your business is not growing, you’re dying. We’re in crazy times here in the United States in 2024, so you want to learn exactly how to increase your digital presence from a local perspective to get more leads this year, and to grow, while other businesses go to die. Which side do you want to be on?

Before we start, I want to introduce ourselves if you don’t know who they are! Momentum is a digital and content marketing company HQ’d in Philadelphia, where we provide a variety of marketing services to small, medium and large businesses across the United States. We make weekly content like this so we’re able to give you valuable help and knowledge in the industry to get you more business. Sounds good?

Let’s get started.

Google Business Profile

How to Increase Local SEO in 2024

If you don’t know what a Google Business Profile is in 2024, you need to get up to speed as soon as possible, as this is the most important thing to know about improving your local search engine optimization in 2024. Think of it as Google’s social media profile, the more reviews you get, more times you post, overall the more activity, you’ll get more clicks and calls to get more revenue for your business.

One of the biggest things to do to grow your Google Business Profile is to get reviews for your profile. Normally, you can get clients to get you reviews, but you can also get your friends and family to leave reviews as well to support your business! This is what a lot of people miss, but you need to rely on your friends and family to get more reviews for your business, it’s how we’ve been able to grow so fast in such a short amount of time.

One of the other best practices to grow your Google Business Profile is to regularly post updates and photos of your business on a weekly basis, to showcase that your business is current and active. Another great tactic is to leave questions and answers to your business with the exact keywords you’re looking to rank for. For instance, if your business is a photography service, you would ask questions such as “Do you provide photography services in (the area you service), and then you’d respond with an answer saying something like “Yes, we provide photography services in (the area you service).

It’s very important to build out your profile and make sure you optimize all of the features that are given to you. You can allow people to reserve your services, message your business, call, go to your website, etc. You want to make it as easy as possible for someone to contact you, so you can get as many calls as possible.

Lastly, one of the most important things you can do to improve your Google Business Profile, is to make sure your NAP is correct. If you’re wondering what the NAP is, it’s the “Name, Address and Phone Number” of your business, and you need to make sure it’s as correct as possible, as the tiniest slip up will mess up your consistency with Google. Google wants to see that your information is consistent across the internet, which will simply bump you higher. In the next section, we’ll talk about how to maximize your exposure with having a consistent NAP.

Citations

This is one of the most important ways on how you can increase your local domain authority. Domain authority is simply the strength of your domain of your website. For example, Google has a DA of 100, if you’re a small business, you might have a domain authority of 10-20, if you know what you’re doing.

What I would recommend you do, is simply google “best local citations for (service you provide in the area), where you’ll find Yelp, Superpages, Yellowpages, etc. The more citations that you create that are consistent with your NAP, the better. This is how you steamroll your competition to make a dramatic difference.

360 Virtual Tour

How to Increase Local SEO in 2024

Coming to popularity in 2020 during COVID, the 360 virtual tour has taken the world by storm, by simply creating an interior 360 view of the business. This allows for people to review a business from the inside to make more informed consumer decisions. Using many different softwares such as Matterport, Cloudpano, 3D Vista, Kuula, etc.

We can actually put keywords inside of the virtual tour, just like a blog post, so we can start to locally rank the virtual tour the same way we can with a website page. The awesome thing about virtual tours is that we can post directly to the Google Business Profile from the Google Street View integration.

These 360 virtual tours have the ability to also generate leads through lead forms we can embed in the tour software as well, which is a really nice feature that just came to fruition this past year in 2023. If you haven’t gotten a 360 virtual tour yet, you’re in luck. Momentum 360 creates some of the best 360 virtual tours in the entire planet, which allows you to get as many features and leads as humanly possible.

Social Media & Local Content

You probably knew this was coming, but yet a lot of people don’t do anything about it, it’s social media! So many people are afraid of making content and creating a brand on social media, and even more people simply don’t have the time to do so. I’m telling you, you’re able to make solid social media content in less than 10 hours a month, where you’re able to create a brand.

I have a free guide here on how you’re able to do all of that, so simply review that guide and you’ll be able to make content that gets you more followers, likes, comments and calls, ultimately to get more revenue for your business.

The way to increase Local SEO in 2024 is simple, just follow these steps, and you’ll grow from here!

How to Increase Local SEO in 2024

Conclusion

Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tours powered by Matterport, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency. While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry.

Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media. Call for a quote!