Real Estate Photography Service

By Sean Boyle

We’re back! In this one, we’ll go over real estate photography and how Momentum 360 is the nation’s leading on-demand content service provider for everything real estate photography related, as well as hospitality, schools, venues, and everything in between!

real estate photography

Since 2015, Momentum 360 has worked with thousands of realtors all over the world. Even though we’ve seen monstrous growth, our goal is the same: perform quality real estate content in a timely manner at an affordable price. This is very cliche, but it’s the truth. As you’ll see in this blog, we have many different services to show off a variety of real estate. As time goes on, the real estate industry will have to adapt. The same goes for their content providers…if their creativity is dead, then their business is dead as well. We can’t wait to show you our rolodex of services, feel free to check out our youtube channel as well, it’s over 1.1k subscribers!

We were also recently mentioned in the famous financial media outlet Marketwatch, where we discussed why virtual technology is changing the game. A lot of solid value jam packed in here!

Real Estate Photography – HD Photography

The most basic of all real estate content but simply cannot be overlooked, high definition interior, exterior and aerial photos! Way back in the day, people would simply take 1-2 pictures of a listing and put it in the newspaper for people to look at. If they liked what they saw, they would go schedule a house tour. Can you imagine only using 1-2 pictures for your listings now? Your client would probably fire you in an instant! It’s good that Momentum 360 is here to help get you on the right track with your listing content and stay up to date with industry standards.

You see, here at Momentum 360, we make it easy for you to simply check out our website portfolio, give us a call, and say “I want that!”. It’s a lot harder than you think to incorporate that level of quality and consistency into our work. With over 1,000 vetted photographers in our database, we need to make sure that our portfolio work can be replicated to the best of their ability. If it can’t be, then hasta la vista! We’ve spent a lot of time and energy asking technical questions and understanding photographer SOPs to make this all work for you!

Back to high definition photography, our work is carefully executed with the most up to date Canon DSLR or other high quality name brand camera to make the raw images almost as good as the edited ones (you noticed we said almost as good 😉 )

As we head into the editing phase of your photos, we like to treat each individual listing differently. There’s a different story behind each listing, whether cheap or expensive, new construction or a few centuries old, each group of pictures needs to have the same theme as the listing itself! To ensure this carries through, our photographer will ask the agent/realtor/homeowner questions about the property and express those answers in our editing. You can check out our sample photography portfolio here!

real estate photography

Real Estate Photography – Videography

Now onto videography, this is a very creative world where a lot of our photographers are extremely skilled. From using the most advanced drones on the market to capture the sell, we continue using the theme of the listing to ensure that our videography service will not only be loved by our clients, but by the buyers and sellers as well!

The best videographers have two things in common: proper gear and unmatched experience. For gear, there’s a lot of different drones that can be used here. To name a few, the DJI Mavic 2, Autel Robotic and PowerVision PowerEgg are some of the best options on the market right now. Our photographers are on the most dynamic Facebook pages, email lists to make sure that no product updates in our industry will be missed. They only carry the absolute best at all times.

So, this is only step one, step two is much more important…experience. In our opinion, consistency is the most important factor to success. Sure, you can be naturally talented at something, which will put you ahead of the competition if you’re regularly practicing your craft day in and day out. However, as the saying goes, “hard work beats talent, when talent doesn’t work hard” rings truer than ever. Take the UFC 264 main event between Conor McGregor and Dustin Poirer. Conor is obviously the more naturally talented fighter, but he took years off of his craft to pursue other opportunities, which cost a lot of things in the long run, none more evident than his MMA fighting ability. Poirer was much more consistent over the years..and the result? Taking placeholder of the #1 contender spot and having opportunities to fight the best of the best, for lots and lots of money.

This is our philosophy in regards to content. We’re consistent, day in and day out to deliver the best product known to man. Why are we the best? Because we have the best people of course, and because our pros have thousands upon thousands of hours banked up in their portfolio to ensure the quality product we constantly harp on. If you’d like to check out our sample portfolio for videography, look no further than this link here!

Real Estate Photography – Aerial & Drone Footage

In the same stratosphere lies aerial and drone footage! Although very similar to videography, there are a few slight differences. For instance, our real estate photography can take shape in many different forms, such as this aerial drone video, and this aerial virtual tour! See the difference?

As time goes on, there will be many different types of content pieces we can create within our system. For example, our real estate photography services can vary from listing to listing. If we’re comparing a $200k house and a $20m house, there obviously needs to be different services. We probably wouldn’t bring out our more comprehensive services for the little $200k nook, but for the $20m Mac mansion? Forget about it. We’re bringing everything known to man for this listing! We probably will even shoot a few ads for YouTube and Instagram while we’re at it lol.

real estate photography

Suppose you’re photographing a home that will be listed at upwards of $1 million. In that case, your real estate photography pricing should reflect that—your rates could jump from around the $200 mark to closer to $500, depending on the value of the real estate listing. Some people also set their real estate photography rates based on square footage, using a pricing formula of around nine cents per square foot. If you do real estate drone photography, you can charge more than regular photos, with one minute of professional video costing anywhere from $200 to $400.

Video tours of home interiors and individual rooms should cost upwards of $1,000. When you set your real estate photography pricing, base it on deliverables (i.e., 25 high-quality images, one minute of drone video) rather than an hourly wage, and work the time your efforts will take you into your pricing formula.

Real Estate Photography – 3D Virtual Tours

Ahh our crown jewel, the service that’s based on our company URL, 3D virtual tours! For nearly 5 years, Momentum 360 has roughly shot 10,000 virtual tours for clients all over the world. To reiterate, we do business in all 50 states, and 10 countries as well. Those countries include:

• Canada
• Germany
• France
• Spain
• Italy
• UK
• Ireland
• Netherlands
• Sweden
• Dubai

In conjunction with these locations, we also use a handful of virtual tour softwares as well such as:

• Matterport
• Cloudpano
• Kuula
• 3D Vista
• Metareal
• Google
• EyeSpy360
• My360

All these virtual tour services serve a distant purpose when we’re shooting within a specific niche. This is the area that Momentum 360 knows the best quite frankly, as it’s something that will be the #1 used content piece for real estate soon enough, right behind photos. To ensure this is true, we’re continually building our brand on a global scale to make this work. Just within a year, we’ve been able to scale all over the world to service many different industries through local Google search SEO and blogging content like this. As you notice, you’ll see that all of our blogs have a purpose. We don’t just write them for shits and giggles.

real estate photography

Real Estate Photography – Floor Plans

Floor plans are something that a lot of people, including myself, think are a bit mundane and boring. But our newly constructed floor plans aren’t! We’ve started using our 3D floor plans that show off properties in a new light and are extremely appealing to the naked eye.

We normally add floor plans, virtual staging and 3D rendering as add-ons to our other core services, but these add-on services can literally save a project! For instance, we just recently worked with Cherry St. Pier in Philadelphia, a household venue. In the start of our aerial virtual tour, there was a lot of ugly construction that was cutting the beginning part off.

Our solution? Create a 3D floor plan so we can show off the core features and dimensions of Cherry St. Pier in order to draw vendors, artists, etc to the place! This ended up working like magic, as we were able to book Cherry St. Pier out until 2022 with our aerial virtual project.

Real Estate Photography – 3D Rendering

New to real estate photography services, 3d rendering has been in the works for Momentum 360 since its inception. We’re able to quite literally create a 3D rendered virtual tour of a project before construction begins! This is essential, as people are now able to sell property before it’s even built! Here’s an example of a 3D rendering we did of a luxury residential real estate property this month. Pretty cool huh? This is the stuff that Momentum 360 is doing to make sure we’re good to dominate this market in the near future!

Real Estate Photography – Virtual Staging

Last but not least, the wonders of virtual staging have been shown throughout the industry for sometime now. As you can see from this example here, we completely transformed this Manna Tree office to include some cool features including headshots, text, office furniture, art pieces, etc! Like I always enjoy saying, the only limitation is in our own creativity.

You can check out more of our virtual staging services here.

real estate photography

Conclusion

Momentum 360 is a full-scale virtual tour provider in Philadelphia. We also offer photography, videography, editing, drone, and digital marketing.

Our owners Mac Frederick and Sean Boyle have over 15+ years of digital marketing experience and are ready to help take your business to the next level! Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Mac Frederick Sean Boyle

You can email us or check out our website for more information!

We hope this blog informed you on how to correctly publish your tour to Google Street View and the neat features that comes along with this!

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If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love and until next time, build Momentum!