- Award winning brand agency
- Strategic brand and visual brand service offering
- Long established and highly experienced creative team
- A service that includes evolving established brands or creating new ones
- Full end-to end brand service, from conception to roll out, including digital solutions
- Digital branding, including adhering to accessibility standards
- Highly engaged & collaborative process – bringing key stakeholders and teams together
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Creative Strategy
How you make your visual identity and creative assets work for your organisation is a key business challenge and requires careful consideration. Once the initial direction is set, the business of implementation requires forward thinking, and a set of flexible rules that allow brand expression across multiple channels.
We partner with all kinds of organisations to ensure that the implementation of their visual and verbal identity is rooted in their brand strategy. Well considered creative strategies bring clarity to external communications and provide the backbone of decision making for marketers tasked with bringing brands to life, in any channel.
Flexible guidance for creative expression
Any creative expression of a business should be rooted in the often complex environment they work in. The need to communicate across multiple channels can often expose the weaknesses of a poorly considered identity system. Our strategists and designers spend much of their time considering every element of a design system, optimising for use across print and digital, on websites, social media and advertising channels to ensure both consistency of application and the flexibility to make contextually specific decisions.
Our process ensures that we consider as many aspects of usability as possible, multiple channels and the need for development over time. We’ll consider how typography can add character, how imagery can deepen context and how copy can be crafted to delight and inspire whilst ensuring that messages are delivered simply, and with clarity.
Just as importantly, we’ll empower your internal teams and other suppliers with guidance that simplifies decision making, ensuring that your creative assets work in whichever context you need them to work in.
Key Benefits
10 Things your should ask when building your creative strategy
- What is our brand voice? Your brand voice is your company’s personality. Your voice encompasses not only what you say, but also how you say it. Essentially, your voice is how you want your audience to feel about you through every form of communication. Do you want to have a funny and casual voice or a more formal and informative tone? It’s important to stick to your brand voice, whatever you choose, because this voice will build awareness and trust.
- What are our primary objectives? Your primary objectives are the end goals you want to achieve through your marketing campaigns. When you define your goals, you gain clarity in your strategic approach, which makes it easier to build out the rest of the strategy.
- Who is our target audience? Knowing who you’re trying to reach with your marketing message is crucial to your creative strategy. Without a specific target audience, you’ll spend unnecessary time and money spreading your message to people who are uninterested in your brand.
- What do our customers or clients want? Once you know your target audience, use market research to determine what they want from you. The best way to ensure your marketing plan succeeds is to speak to the needs of your end user.
- What is our primary message? Your marketing message will need a primary focus, but it should also align with your brand voice. If you’re selling a product or service, your message will focus on how you can best serve your end user. If you’re creating deliverables for a client, your message may focus on solving their problem.
- What call to action will we use? Customer-focused products and services require a call to action so you can get your users to take action. Depending on your target market, your call to action may be bold or it may be more subtle.
- What will our deliverables be? After identifying what your customers or clients want, you can make creative assets that fit that need. Assess what resources you’ll need to create those assets and determine whether your team members have bandwidth available.
- What marketing channels will we use? Your target audience likely uses specific marketing channels depending on their demographics. For example, if you’re marketing to a younger audience, focus your campaign on social media channels like Instagram and Twitter. Older audiences may use Google more frequently, which will require you to focus more on SEO.
- What is our budget? Your project budget determines how you plan and carry out your creative ideas. You may have an innovative strategy for marketing a new product, but if you don’t have the money to put that strategy into action, then fleshing out the strategy isn’t worth it.
- How much time do we have to develop the creative strategy? Building a creative strategy takes time because if you’re not thorough during the planning stage, the execution stage will go awry. Knowing your project timeline is important so you can stay within these time constraints and plan accordingly.
