Using Artificial Intelligence in SEO and Everyday Life

Since the dawn of its creation, Artificial Intelligence has exponentially increased in use in our everyday lives. Users have used AI platforms for anything from writing essays for class to creating fake videos to share over social media. Artificial Intelligence programs can be a pragmatic solution to everyday problems in our personal lives and now businesses are using AI to help predict trends and fads in the consumer market. Where AI can be used for business analysis, it can also be helpful with Search Engine Optimization. A good starting point is to pick a keyword or keyword phrase that has high impressions and is highly ranked, that is related to your topic.

How Adding AI to Your SEO can Be Powerful

Google is a very powerful tool when you start your ad campaign, but it needs some help. That is where new tools like ChatGPT, Claude and other Artificial Intelligent platforms increase the optimization of your Google ads. Whether the main conversion goal of your ads is to get leads or you are looking for more traffic to your website, integrating AI into your SEO will increase these factors. Through Momentum360, we have dedicated Account Managers who optimize your ad’s performance to give the best leads, conversions and more users to your website. More traffic and leads equates to higher ROI on your Google ads and ultimately more sales and clients. Want to improve your sales? Get your free marketing audit today to start improving your ads.

Where do you start?

The main challenge for running a Google ad is to get the ad ranked the highest on the search results in order to reach your target audience. Using AI for SEO for your ad and company can be a useful tool to complete this goal. There are a couple programs that can be utilized to generate helpful reports to be entered into Google to enhance the value of your ad. To begin, decide which AI software is right for you.

Using ChatGPT For SEO

If you’re like me, you have used ChatGPT ever since its creation to make life easier. Using the AI platform to simplify tasks like writing a grocery list or creating a workout routine, can be very helpful and make things very simple. Before beginning your campaign, you can use ChatGPT to do many things to prepare. Things like: generate new content ideas, research related keywords, provide on-page SEO analysis and much more. For a task like on-page analysis, it is as easy as copying and pasting the content of the page and submit a prompt to ChatGPT for analysis. Writing a passage like, “Review this web content [paste content]. Provide detailed on-page SEO recommendations, including keyword usage, heading structure…” ChatGPT will audit your site and provide suggestions to improve it. There is a helpful, step-by-step video presented by Julian Goldie. You can watch his video and learn more about his AI SEO Dominator on ChatGPT here.

Other Artificial Intelligence Platforms

ChatGPT is not the only AI SEO platform that can be used to help improve your conversions, one of those programs is called Claude. Again, Claude is a very powerful AI platform but can only do what it is told to do by the user, you. Once you type in a prompt for Claude, like “give me a detailed list of keywords related to [topic].” Claude will proceed to run the data and export a downloadable file to be used towards Google Ads. This platform is arguably the best AI platform. With its significantly larger context window (200,000 tokens vs ChatGPT’s 32,000 tokens) that allows for the program to analyze larger amounts of text and give more detailed recommendations for SEO. After plugging in your prompt for Claude, you can tell the platform to check content structure, identify missing topics, analyse keyword placement and check if search intent is the answer. Claude will then breakdown your content and determine what can be improved. Before presenting your findings with Claude, it is always good practice to refine the data and make sure it is the content you need.

My Final Thoughts

For better search ranking on Google, the optimization of your target keywords and phrases is vital. As good as one can be at managing a Google Ads campaign, Artificial Intelligence can increase the effectiveness of your research. In this competitive market, it is imperative to be ranked on the first page of Google search results, or you might as well be invisible. There are a couple ways to guarantee a higher rank than your competitors on Google, integrate Momemtum360’s services into your search engine presence and incorporate AI into your SEO.